What happened to BlackBerry?

In September 2018, BlackBerry announced they would stop making phones which marks the end of an iconic product within the internet era. There was a time where everyone had a BlackBerry and BlackBerry’s messaging service ‘BBM’ was the ‘Whatsapp’ of today. The once cultural phenomenon has since been taken over by the likes of Apple and Samsung leaving BlackBerry with just 0.3% of the smartphone market. So what actually led to the downfall of BlackBerry?

BlackBerry Downfall